Amazon Brand Registry helps you protect your brand and products, increase visibility, and improve control over your product listings - essential for success on Amazon.
Thomas Hjul Alstrup
Just as you can register your trademark in various international databases (such as EUIPO and USPTO) to protect your brand and defend your rights, Amazon has created its own database of registered brands. Registering your brand here allows you to protect it from other sellers on Amazon who may try to sell their products under your brand name or use your copyright-protected images or videos. By registering your brand in the Amazon Brand Registry, you also unlock a range of additional features that can give you a competitive edge on Amazon.
In the following, we will explain all of this in more detail and show you why registering your brand with Amazon is a significant advantage.
First and foremost, you should register your brand in the Amazon Brand Registry to ensure that other sellers cannot misuse your brand and your copyright-protected content for their own benefit. There is always a risk that other sellers on Amazon will still attempt to do this unlawfully, but having your brand registered makes it significantly more difficult for them. It also gives you the option to report cases to Amazon, where you can document that your rights have been infringed and receive Amazon’s assistance in stopping it.
Once your brand is registered in the Amazon Brand Registry, you gain access to a number of tools that can make a real difference to your success on Amazon. One of these tools is the ability to add A+ Content to your product pages. You can also create your own Brand Store on Amazon, enabling you to showcase your brand and products in a much more engaging way than on individual product listings. By presenting your brand professionally, you can appear more credible to potential new customers who are not yet familiar with your brand.
Investing in advertising for your products on Amazon is an almost indispensable part of achieving success on the platform. By registering your brand in the Amazon Brand Registry, you also unlock the opportunity to run another type of advertising – Sponsored Brand Ads. These allow you not only to promote your products individually but also to highlight your brand as a whole. For example, you can use this ad type to drive traffic directly to your Brand Store, your brand’s dedicated showcase.
If you do not wish to manage the sales of your products on Amazon yourself and would rather delegate this to others (such as business partners), Amazon allows you to transfer the rights and benefits associated with Brand Registry registration to a third party. Your partner must, of course, have their own Amazon Seller Central Account before you can transfer the brand rights to them. You can revoke this transfer at any time if you wish.
In addition to the reasons mentioned above, there are many other benefits to registering your brand with Amazon Brand Registry. To give yourself the best possible chance of success on Amazon, we always recommend that you – before you begin selling – ensure you meet Amazon’s requirements for brand registration. If you are competing against other sellers without the same or better conditions to optimise sales, establish yourself as a trustworthy seller, and protect your brand rights, it can be very challenging to succeed on Amazon.
Do you need help with Amazon? There’s no need to look any further. Simply fill in the form and we will get in touch with you. Visit: https://wemarket-digital.co.uk/growth-partner/.
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