From analysis and strategy to training and execution. We support businesses with Amazon from A-Z.
WeMarket’s consultants are Amazon Gold Partners.
At WeMarket, we manage Amazon accounts for some of the country’s largest companies. We also help small and medium-sized businesses if we see potential. Amazon must be handled with care, as it’s essential to have control over your value chain and a thorough understanding of your own business.
We assist with initial analysis, strategy, and getting your business live on the West’s largest trading platform.
If you already have products listed but sales are lacking – we can help with that too.
Whatever your situation, you can rely on us.
Amazon is one of the world’s largest online retailers, offering a unique opportunity to sell your products. However, it requires a sharp strategy and the right approach. At WeMarket, we have the expertise to help you start selling your products successfully on Amazon.
As a global retail giant, Amazon offers an endless selection of products, often at competitive prices. Amazon is renowned for its high demands on customer service and delivery. Its own algorithm, A9, ensures customers see the best and most relevant products when they search. Without understanding this algorithm, we can confidently say your business is unlikely to succeed on Amazon.
At WeMarket, we know what it takes to sell on Amazon. If you’re considering selling your products on the platform, we can help you get off to a strong start.
Amazon is one of the world’s largest retailers, best known for its webshop featuring an almost limitless range of products. The huge variety is sold at low prices and delivered at lightning speed. That’s what Amazon does best.
Amazon Seller Central is the platform from which you, as a supplier, can sell your products. As an Amazon supplier, you can simply use it as an online sales platform, keeping your own stock and handling packing and shipping yourself.
Alternatively, you can become a Fulfilment By Amazon (FBA) supplier. Here, you simply send your products to the nearest Amazon warehouse. With Amazon FBA, it’s easier to manage your business and reduce running costs, as Amazon FBA takes care of picking, packing, shipping, customer service, and helps you attract even more customers.
Of course, there are costs involved in becoming a supplier, but in most cases, it pays off to be part of the platform. At WeMarket, we have the expertise to assess whether your products are likely to succeed in one of the world’s largest marketplaces.
Amazon is known for its highly competitive prices and delivery. As a result, the company’s entry into Denmark is likely to disrupt the market. Many shops and webshops, both large and small, will struggle to compete with Amazon on price and delivery speed.
That may sound daunting, but for those willing to take part, it represents a huge opportunity, especially when considering the vast markets south of Denmark. This is because you gain access to Amazon Seller Central, one of the world’s largest sales platforms, and to data on more than 300 million customers worldwide. With this data, you can specialise your purchasing and cut costs in your own business. Would you like our help to get started?
Amazon could be the sales channel that transforms your business – if you do it right. But Amazon suddenly becomes a direct part of your value chain, making careful analysis and mapping of your business essential. When does it make financial sense to sell on Amazon, and how does it align with your overall strategy?
Could you, by cutting out several links in your business, sell your products on the platform at a competitive price? Your margins may decrease, but could you achieve higher sales volumes? Or are your products so specialised that consumers would choose to buy them on Amazon for the faster delivery?
WeMarket is an Amazon agency with in-depth knowledge, ready to advise you on how best to approach the platform and develop the right strategy for your business.
Becoming an Amazon supplier is not something that happens overnight. Every product you want to sell on Amazon must go through a thorough approval process, and the same applies to you as a seller and your company.
Amazon’s requirements are extremely high – both in terms of the quantity of information about your products, and about you as a seller. This ensures Amazon remains easy for users to navigate, despite thousands upon thousands of sellers and products.
When you’re ready to activate your products on Amazon Seller Central, there are various methods. If you have many products, automating the process is clearly beneficial rather than uploading them one by one. At WeMarket, we have the experience to guide you through the process, whatever your setup may be.
At WeMarket, we confidently call ourselves Amazon experts. That’s because expertise comes from experience and accumulated knowledge. Our Amazon team works with several C20 companies, as well as many other export businesses or those looking to internationalise or sell products directly to consumers.
Just like Google Ads, Amazon Ads give you the opportunity to advertise and only pay when someone clicks on your ad. This provides a clear overview of your advertising spend and its effect. Get ahead of your competitors by marketing on Amazon before they do.
To discover how to get the best value for your advertising budget with your Amazon marketing, contact us. WeMarket ensures your business has the best possible foundation for a smooth Amazon experience.
If you’re active on Amazon, you’ve probably encountered PPC Amazon. Here, PPC stands for ‘pay per click’, meaning you only pay Amazon when a user clicks on your advert.
Amazon advertising is essential, even if you primarily view Amazon as a sales channel rather than a marketing platform. If you’re launching a new product on Amazon, it’s the easiest way to get your product in front of potential buyers.
There are many benefits to advertising on Amazon compared to other platforms. This is mainly because searches on Amazon are made with the intention to buy, meaning Amazon users are more purchase-ready than those on platforms like Google or Facebook.
That’s why you’re more likely to achieve a high return on investment when you use PPC Amazon as part of your Amazon marketing – even if you don’t sell your products exclusively on Amazon. When a user searches on Amazon and sees your advert, they’re already far along in the buying process, giving you a greater chance of converting that view into a sale.
If you choose an Amazon agency to help you boost your Amazon sales, you can eliminate some of the disadvantages associated with working with a single Amazon consultant.
With an agency, you get an entire team supporting you, with members complementing each other to increase your Amazon sales. You’ll have a dedicated specialist assigned to your project, while others in the agency will handle tasks such as marketing and sales.
In other words, you get a dedicated team member who can go all-in on your project, with enough time to really get to know your business.
However, when working with an agency, be prepared to interact with several different people along the way. This means you may not have a single point of contact who handles every aspect of your Amazon project.
This can cause issues if communication within the agency isn’t well managed, possibly leading to frustration and wasted time for you as the client.
If you choose an Amazon consultant as your partner in boosting your Amazon sales, you’ll work with one person throughout the process. This means you have consistent contact with the same person during your cooperation, which can be a major advantage as you don’t have to explain your situation to multiple people.
Your Amazon consultant will work dedicatedly on your project, and as a professional in the field, you have a specialist on your team with expertise in Amazon optimisation.
The advantage of having just one Amazon consultant is also the disadvantage. With only one person to help you sell on Amazon, they’ll have less time available than an entire agency team would.
An Amazon consultant handles everything themselves, from contacting new and existing customers to optimising your presence on Amazon, so there is simply less time for the crucial work.
Whether you choose an Amazon consultant or an Amazon agency, there are important factors to keep in mind. Your consultant or agency is your path to increased Amazon sales, but there are many other aspects to weigh up when making the big decision to sell on Amazon.
It’s a significant step, as selling on Amazon involves exporting your goods to other countries, which requires a substantial setup. Exporting abroad is a complex process and demands significant investment from your side.
That’s why it’s essential to think your decision through carefully, including considering the advice below in your decision-making process.
It can be tempting for a Danish company to sell their products on Amazon due to Amazon’s large market share. However, there are big differences between selling through your own webshop and selling on Amazon, so don’t be swayed by agencies or consultants simply pointing to Amazon’s market share.
Before making a decision, you need to thoroughly investigate whether Amazon is actually the right channel for you, and it takes time to understand all the relevant circumstances.
Don’t overlook the many challenges – that’s why it’s risky to be enticed by the platform’s potential. It’s wise to remain critical, and not simply take your Amazon agency or consultant’s word if they suggest jumping straight in without a comprehensive initial assessment to determine whether Amazon is the best solution for your business.
Amazon is a platform where almost any product can be sold. It’s tempting to upload your entire catalogue, as there are virtually no limits to what can be sold on Amazon.
However, that doesn’t automatically mean it will be profitable for your business to sell on Amazon. You must remember that Amazon is a business too, so you pay a referral fee to Amazon every time you make a sale.
This means you need to be able to achieve relatively high profits on your products for selling on Amazon to make a positive impact on your bottom line.
That’s why you should carefully assess whether your profit margins are high enough to make selling on Amazon worthwhile.
Keep this in mind when contacting an Amazon agency or consultant. Make sure your agency understands your real profit margins – confirm this in your initial conversations to avoid starting a project that may not pay off in the end.
When you want to start selling on Amazon, it’s important to understand it’s about more than just listing products. In other words, you can’t expect to make sales just by activating your products and waiting.
Think of Amazon as a search engine, much like Google. Purchase-ready consumers search for specific products, and a range of relevant results appear.
You can’t assume your products will automatically rank among these results, which is why Amazon SEO and Amazon Ads are crucial elements of your Amazon strategy if you want to boost sales.
Be sure to discuss this with your Amazon consultant or agency to ensure they can handle everything required to generate sales on Amazon.
As mentioned above, not every business is suited to selling on Amazon or can expect significant returns from the platform. But which companies can actually succeed on Amazon?
It’s naturally a complex question and one you should discuss with your Amazon agency or consultant.
It’s important to be critical of your own business and products when considering if your company is a good fit for Amazon.
Certain types of webshops and products perform better on Amazon than others. For example:
Does your webshop fall into one of these categories? If so, experience shows you’re more likely to sell successfully on Amazon. But why is that? Read on to find out.
Experience shows that companies who are first-movers in their field traditionally enjoy strong success on Amazon.
Your business or webshop can also be a first-mover if you sell products that are not yet mainstream but are likely to be soon.
Remember, it still takes work to achieve good sales on Amazon. That’s why Amazon SEO and Amazon Ads are always key elements in your Amazon strategy.
Another popular type of webshop on Amazon is the niche webshop. This could be a webshop selling its own unique products under its own brand, covering any imaginable type of product or brand.
This kind of webshop is popular because Amazon users are often looking for products that are unique and stand out from the crowd. In other words, products that aren’t widely available and aren’t mass-produced by large companies.
For this reason, Amazon can become a profitable channel for you if your business fits this model.
At WeMarket, we offer businesses a benchmark report that compares their marketing efforts with their key competitors. You decide which competitors we should compare against.
We specialise in selling physical goods online and growing webshops – and now you can benefit from this expertise, even if you’re not already a client.
It’s completely free.
