Would you like to increase your sales on Amazon? Discover what it takes!
Expand into new markets with Amazon Seller Central!
Amazon Seller Central is Amazon’s dedicated platform where all sales activities are managed. Here, Amazon sellers can create products, update product information, monitor sales, and much more. You can also choose whether you wish to manage all orders yourself (known as FBM – Fulfilment By Merchant), or – for a small fee – send your products to one of Amazon’s warehouses and let them handle order fulfilment (known as FBA – Fulfilment By Amazon). Amazon Seller Central also allows you to select which of Amazon’s international marketplaces you want to sell your products on. For many Danish businesses, Amazon’s German marketplace (due to its volume and logistics) is often the ideal starting point, but from Amazon Seller Central, you can also access markets such as the USA, Japan, or other major European countries like the UK, France, Italy, Spain, or Poland.
To access Amazon Seller Central, all sellers must first create a so-called Seller Central Account – that is, a seller account. This might sound straightforward, but it is certainly not always the case. One of the main challenges is that Amazon must first approve you and your company before granting you access to the Seller Central platform as a seller (read more about this below). For this reason, we always recommend you carefully consider whether Amazon is the right sales channel for you before investing significant resources into becoming a seller on Amazon. Below, you will find a more detailed explanation as to why account creation in Amazon Seller Central should not be underestimated, and why you should allocate substantial time and resources to this process, as well as what is specifically required to gain access to Amazon Seller Central.
Amazon has many requirements for new sellers wishing to create a Seller Central Account. In an effort to prevent fraudulent seller accounts, Amazon has significantly increased its documentation requirements for new sellers in recent years. As a result, the process has become considerably more complex, and we often find that many of our clients are surprised by how resource-intensive the account setup actually is and how challenging it can be to overcome this hurdle without assistance. In the next section, we provide specific examples of some of the documentation requirements you will need to submit to Amazon in order to be considered for a Seller Central Account.
As outlined above, you should expect to spend many hours before you can even begin selling on Amazon. There are many stages in the process where you risk encountering obstacles from Amazon. By having an experienced partner by your side – one who already knows the challenges you may face on your Amazon journey and has previously found solutions for them – you can save yourself considerable extra work and frustration. WeMarket is an Amazon agency offering tailored support to suit our clients’ precise needs – no more, no less. You are free to manage the tasks you prefer, while you can leave the rest to us – from account creation and listing products with SEO-optimised descriptions, to the planning and execution of marketing strategies. You can read more about all of this here.
At WeMarket, we offer businesses a benchmark report that compares their marketing efforts with their key competitors. You decide which competitors we should compare against.
We specialise in selling physical goods online and growing webshops – and now you can benefit from this expertise, even if you’re not already a client.
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