Practical product image tips to boost your Amazon sales!
First and foremost, ensure you comply with Amazon’s image guidelines.
It’s no secret that Amazon is a giant in online retail. The competition is fierce, so it’s essential to stand out.
There are many ways to optimise your presence on Amazon – one of them is by improving your Amazon product images.
Practical tips
1. Follow Amazon’s technical image requirements
3. Name your Amazon product images correctly
4. How many extra images can you upload?
5. 4 top tips for your Amazon product images
6. Size matters
7. Add information to your product images
1 Follow Amazon’s technical product image requirements
You might have the most visually appealing and high-converting product images, but if you do not comply with Amazon’s requirements, you will have difficulty getting them online.
We’ve gathered the most important requirements for you below.
You can also find them here
2 The optimal image size for your Amazon photos
The minimum pixel size required by Amazon is 1000 pixels. However, we recommend using images sized at 2000×2000 pixels for the best performance.
3 How to name your Amazon images correctly
Name your images using the Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC number, followed by the file format, for example: 23245687744552.jpeg
4 How many extra images can you upload on Amazon?
You can upload up to 7 additional images for your product. These images must also comply with the above requirements. However, this is your opportunity to show your product from different angles and in use.
Make the most of all 7 additional images to provide customers with a complete overview of your product!
Once you have uploaded all your images, you can prioritise the order in which they are displayed. Consider how customers typically encounter your product in real life.
What is most relevant for them to see first? Does your product have a list of ingredients? Can you show what’s inside the packaging?
5 Four top tips for your Amazon images
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- Use real photographs. Drawings and illustrations are not allowed.
- Keep it simple. Only include the most relevant elements in your images. Irrelevant items distract your customers.
- Use high-quality images. Make sure your photos are sharp and high resolution.
- Make them realistic. Pay attention to proportions, colours, and other details. The more accurately you present your product, the better you meet customer expectations when they receive it.
6 Size matters!
In the search results, you are competing with many other sellers, so it is important to make your product as eye-catching as possible.
Do this by filling as much of the frame as possible with your product. However, do not overdo it – the entire product must be visible so users can see everything clearly.
7 Add information to your product images
If your product has unique features or can be used in different ways, you can highlight these directly on your images.
This makes your product images more engaging and helps create the same experience customers would have if they could physically hold the product.
You can also add descriptive graphics to your images. For example, if you are selling adjustable desks, you could use graphics to show how the desk can be raised or lowered.
Examples borrowed from here
Still unsure where to start?
Now you have some practical tips to help you get the most value from your product images.
If you are still unsure about where to begin, you can try the following:
1. Arrange a meeting with a professional photographer and ask for advice on how to present your product.
2. Study your product in the real world. Which angles are most effective for selling? How do customers use your product? What is especially important to highlight?
3. Research your competitors. Take inspiration, and look for what they are NOT doing. Are there features or applications they are not highlighting or visualising?
4. Ensure your new Amazon product images comply with Amazon’s image requirements.
If you are ready to upload your Amazon product images, you can find a guide on how to do it here.
If you would like to learn more about how WeMarket can help you with your Amazon sales, contact us here.
Also, read our blog post on why you should NEVER create fake reviews on Amazon here: Fake reviews can get major brands suspended from Amazon
