Get to grips with Pinterest’s image sizes

Are you about to start advertising on Pinterest? Then it’s a good idea to familiarise yourself with the required image and video formats from the outset. This will give you a better chance of success right from the start.

And that’s what you want, isn’t it?

Pinterest is, after all, an extremely visual platform, and if you already understand the formats and how to use them, your ads are far more likely to perform well.

In this blog post, I’ll give you a brief overview of the optimal sizes for different pin types, along with some useful tips for both images and videos. This will set you well on your way to creating successful posts that drive high levels of engagement.

The best formats for Pinterest

Static pins and ads
If you want to stand out in people’s feeds, it’s recommended to use a 2:3 format (1000×1500 px).
Tip: Remember to include your logo on every pin.

Video pins and ads (organic and paid format)
Make sure your videos are brief and clear. Your video should not exceed 1 minute in length. I recommend using a 1:1 format (1000×1000 px) or 9:16 (1080×1920 px).
Tip: Use text overlays in your video to communicate your message. Many people watch videos without sound, so you need to ensure your message is conveyed in another way.

Video ads (paid format only)
This type of ad covers the entire width of mobile devices and is only available as a paid option. The format should be either square 1:1 (1000×1000 px) or wide 16:9 (1920×1080 px).
Tip: Pinterest actually allows you to upload files up to 2GB, so make the most of the high resolution.

Carousel pins and ads
This ad type features multiple images that users can swipe through, just like on Facebook and Instagram. The format here should be either 1:1 (1000×1000 px) or 2:3 (1000×1500 px).
Tip: Use the extra images to showcase product features, different products, or to illustrate a story.