Although Google is by far the largest player, Bing still holds a 9% market share in Denmark, which equates to 13 million searches per month.
We ensure your customers can find you
As a business, it is essential that your target audience can find you. If you have a homepage or website, being visible online is crucial. You can ensure this visibility through Microsoft Advertising, which offers low click prices and provides an additional source of visitors and customers for your business. At WeMarket, we help you develop a strategy that generates the maximum number of leads at the lowest possible cost per click.
While Google is undoubtedly the largest search engine globally and in Denmark, Bing still maintains a 9% market share in Denmark. That may not sound like much, but it amounts to 13 million searches every month. With Microsoft Advertising, you have the opportunity to access a market that is smaller, but where competition is also significantly lower.
Precisely because Bing does not see as many monthly searches, Microsoft Advertising gives you a unique chance to gain greater visibility for your ads at a lower cost-per-click compared to Google Ads. So, even if the search volume is smaller, you can still reach many potential customers without having to increase your budget significantly.
At WeMarket, we recommend advertising on Bing if you are already using Google Ads, as it gives you the opportunity to achieve additional ROAS. We will of course manage your Microsoft Advertising from start to finish – developing your advertising strategy, identifying the most relevant and profitable keywords, crafting compelling ad copy, and optimising your account to ensure you get the highest possible return on your advertising spend.
If you already have a Google Ads account, it is quick and easy to start advertising on Bing. With our support, it only takes a few minutes to set up an account, as Bing is designed so you can easily import campaigns and all other settings from Google Ads into your new Microsoft Advertising account.
This means you can, in principle, begin advertising cost-effectively on the very same day you set up your Microsoft Advertising account, as budgets and click prices are adjusted immediately.
There is no doubt that Microsoft Advertising is a valuable tool for further promoting your business. Even if you are already experiencing success with Google Ads, reaching your target audience on Google tends to have a higher cost-per-click compared to Bing – although you may not reach as many users. The two search engines and their advertising options complement each other very well and can deliver a strong return. Microsoft Advertising is also a great place to start if you are a smaller business with a limited budget.
With our expertise and industry knowledge, we help you get started with Bing advertising quickly and easily.
At WeMarket, we offer businesses a benchmark report that compares their marketing efforts with their key competitors. You decide which competitors we should compare against.
We specialise in selling physical goods online and growing webshops – and now you can benefit from this expertise, even if you’re not already a client.
It’s completely free.
