We help you set up ads so you can reach your customers when they are searching for your products.
Be visible to your target audience
With ads, you can increase your visibility and click-through rate – but this requires a well-structured and relevant setup. At WeMarket, we are experts in Google Search and effective text ads, and we can help you set up your ads so you appear in relevant searches.
Google Search – also known as the Google Search Network – is an essential tool for you and your business if you want to increase your visibility to your target audience and boost the chances of getting clicks to your website.
With Google Search, your ads appear directly in Google’s search results when your target audience looks for your products, services or business. In other words, you can reach your customers at the very moment they are searching for your product, which naturally drives more traffic to your website and increases conversions.
However, this only works if your ads are set up with a solid structure and include as much relevant information as possible, so it is your ad – not the competitor’s – that catches the user’s eye and gets the click. With compelling ad copy and precise targeting, you can achieve excellent results. This is exactly what we help you with.
When you use Google Search as part of your marketing strategy, it’s important to build a structure around your ads that ensures you get maximum exposure. The more space your ad takes up and the more relevant information it contains about your business, the more relevant your ad becomes – and the better your click-through rate will be.
A well-structured ad setup also results in lower cost-per-click rates. This can include site link extensions, call extensions, location extensions or promotion extensions. We will help you determine the right approach, what is relevant, and what works best for your business.
As part of Google Search, you can also use dynamic search ads, which set up ads based on your website address. This is particularly useful as Google can identify searches relevant to your website that you may not have targeted yourself.
This means you can use dynamic search ads to continuously expand your campaigns and achieve great results, as you can always improve your ad to target the right searches and exclude those that are less relevant.
The result: you capture more searches at a lower cost.
To get the highest return from your ads, it’s essential that they are targeted with carefully selected keywords. This ensures your ads are shown when potential customers search for your products or services.
To include the keywords that make sense for you and your business, a comprehensive keyword analysis is key. We are happy to carry this out for you. We will assess whether the selected keywords match what your customers are actually searching for and only choose the most relevant ones – so you appear in searches with the highest likelihood of conversion.
Google values relevance – and so do we, as does your target audience. This is the foundation of the keyword analysis we create for you.
Naturally, we will continuously evaluate the results of your ads and advise on how your ad budget should be allocated and used. We will maintain a close dialogue with you about your current priorities, ensuring you have the most relevant ads set up and achieve the best possible return.
At WeMarket, we offer businesses a benchmark report that compares their marketing efforts with their key competitors. You decide which competitors we should compare against.
We specialise in selling physical goods online and growing webshops – and now you can benefit from this expertise, even if you’re not already a client.
It’s completely free.
