Use YouTube wisely to spread the word about your brand!
Even small businesses can succeed with video marketing
Only Google surpasses YouTube in terms of search volume, and the platform’s traffic figures are astronomical. There is no topic or interest that isn’t represented on YouTube to some extent, giving you the potential to target your messages with precision. The video format is ideal for branding and campaigns, and as an advertiser, you only pay for relevant views. However, YouTube also has many pitfalls, which we can confidently help you avoid.
Your customers are undoubtedly on YouTube, so let us help you find them.
A picture says more than a thousand words, and moving images say it all. The film format is extremely effective at quickly setting the scene and evoking emotion, making YouTube a perfect platform for increasing brand awareness. Even small businesses can succeed with video marketing, as it does not require a huge budget to reach your target audience.
YouTube’s segmentation options are highly precise, and can be combined with the data we have about your customers from Google Analytics and our understanding of search behaviour. This means we can ensure your ads appear where you get the most value for your money.
YouTube’s payment model is designed to benefit advertisers, as you only pay if the viewer clicks your ad – or watches at least 30 seconds of it. That’s music to the ears of any marketing department, and the platform is truly advertiser-friendly.
In fact, the first five seconds of viewing are free, so it makes sense to make a strong first impression. We can help you find the perfect balance when it comes to messaging, storytelling, and getting the best return on your investment.
If your YouTube advertising is really going to make an impact, you need to be strategic with both targeting and storytelling. You must select the right recipients – and make sure you are relevant to them. Insights into search behaviour, analytics, and remarketing are some of the tools we use to ensure your campaigns are on target. We also often recommend split-testing your ads to give us an even better foundation for optimisation.
There’s a big difference between trying to cut through the noise of a Facebook feed and capturing the attention of a YouTube viewer. Here, you have the stage to yourself – but your impatient audience has come to see something else. This means your messaging, delivery, and timing must be spot on. Whether you should stick to short, direct videos or take a more narrative approach depends on both your brand and the context in which the ad appears.
We can advise you on advertising that inspires your audience rather than irritates them.
At WeMarket, we offer businesses a benchmark report that compares their marketing efforts with their key competitors. You decide which competitors we should compare against.
We specialise in selling physical goods online and growing webshops – and now you can benefit from this expertise, even if you’re not already a client.
It’s completely free.
