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Speed optimisation - Boost your sales and rankings with lightning-fast load times

The faster a website is, the better it is for its SEO.

Prevent your customers from clicking away to a competitor.

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Speed optimisation

Why focus on speed optimisation?

A slow website is damaging for any online business, as it leads to reduced traffic and lost revenue. Fast load times are essential if you want to prevent customers from clicking away to a competitor. At WeMarket, we specialise in speed optimisation and can help you achieve higher traffic, increased revenue and better rankings.

What is speed optimisation?

Speed optimisation, quite simply, is about improving the time it takes for a page on your website to load. When a customer visits your website via a link or wants to navigate around your site, they have to wait a moment before the page appears. This is the load time, and it should be as fast as possible, otherwise you risk losing the customer before they make a purchase or get in touch.

Optimising your website’s speed creates a better user experience by eliminating waiting times. The shorter the load time – ideally no more than one second – the greater the chance the user will remain on your site and complete a desired action. This leads to a higher conversion rate and a positive impact on your bottom line.

With speed optimisation, you can get a faster website or webshop. This ultimately means a better user experience and increased revenue, and helps ensure customers do not leave for a competitor while they wait.

Speed optimisation

Why is speed optimisation important?

The internet moves fast. Very fast. To keep visitors engaged on your website, you need not only sharp communication but also lightning-fast load times.

No one wants to wait for a page to load. Speed optimisation is therefore an important and effective tool to avoid a poor first impression and ensure that visitors are keen to continue exploring your site once they’re in. This not only brings you new customers but also increases your revenue.

Improved load times on your website also have a positive impact on your rankings in search results, as Google favours websites with fast load speeds – which means more visitors for you.​

Why is speed optimisation important?

  • You keep visitors on your site and increase the chances of converting them into customers. When people stay longer on your site, it also has a positive effect on your website’s ranking in search results.
  • You gain greater visibility and more traffic to your website as your ranking improves.
  • Visitors enjoy a better experience on your site, which boosts both credibility and willingness to make a purchase.
  • Your bounce rate decreases. When visitors are greeted by a fast website, more of them stay and are encouraged to continue navigating your site.

A faster website, improved search engine rankings, increased traffic and more customers – these are just some of the benefits you can gain by letting WeMarket speed optimise your website.

Speed optimisation

​Speed optimisation for websites

A fast website has never been more important than it is today, as no one wants to wait for pages that never load. That’s why investing in speed optimisation pays off quickly – you’ll notice the positive impact directly on your bottom line.

This is also one of the reasons why WeMarket has specialised in speed optimisation – because it’s a good investment that delivers real returns. That’s what we like, as it creates a solid foundation for online success for our clients.

When we speed optimise your website, we review the underlying code, check whether images can be compressed, and assess if the database also needs compressing to improve load times. In other words, we tidy up your site and remove any unnecessary clutter, so your website can perform better than ever before.

Magento speed optimisation

A key factor in driving sales on your Magento webshop is fast load times on both desktop and mobile. With speed optimisation, we can boost your webshop’s speed and performance.

Through a technical analysis, we identify the issues affecting your webshop’s load time and performance, then present the measures that we know will improve the user experience and streamline the buying journey for your visitors. Sometimes, something as simple as your webshop’s speed can be the key to a conversion – and that’s an opportunity you shouldn’t miss.

When you choose WeMarket to speed optimise your Magento webshop, you can focus on other areas of your business, as we have the expertise and experience needed to deliver a webshop that loads faster than ever.

Speed optimisation

WordPress speed optimisation

At WeMarket, we find that many WordPress websites struggle with load times. This is often due to plugins, as many are complex and require significant resources, which in turn affects load speed.

The number of plugins also impacts your website’s load time. For example, if you have 15 or more active plugins, a lot of resources are needed – and without speed optimisation and a review of which plugins are truly necessary, you’ll end up with a slow website, declining visitor numbers and a higher bounce rate.

With WordPress speed optimisation from WeMarket, we analyse where improvements can be made, so you can give your visitors a website that loads rapidly and guides them seamlessly through the buying process.

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Do you want to see what your competitors and your industry are doing best?

At WeMarket, we offer businesses a benchmark report that compares their marketing efforts with their key competitors. You decide which competitors we should compare against.

We specialise in selling physical goods online and growing webshops – and now you can benefit from this expertise, even if you’re not already a client.

It’s completely free.

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