WeMarket can help you be found on the world’s second largest search engine.
Gain more video views and customers
The potential to attract customers through the platform is therefore enormous. However, to be found and rank highly, it is essential to optimise for search. At WeMarket, we know what it takes and can help you achieve success on YouTube.
YouTube wants to show its users the most relevant and best videos so they remain on the platform for as long as possible. This is exactly what Google aims for as well. In simple terms, YouTube SEO is search engine optimisation on YouTube, which you should approach in much the same way as you would SEO on Google.
YouTube introduces users to new content in two key places. The first is in the search results when users make a search. For these results, it is crucial that YouTube understands exactly what your video is about. Titles and descriptions are therefore vital.
YouTube also suggests new videos when someone has finished watching another video. This new content is displayed based on the relevance and similarity between your video and other content on the platform. This is where tags become important.
By working in depth with YouTube SEO, you can achieve higher rankings than you do today, resulting in more views and new customers.
It is estimated that by 2021, video will account for 82% of all internet traffic. The reason for this is that most internet users prefer to watch a video about a product or service rather than read about it. There is no doubt that video is the way forward and that there is great potential in being visible on YouTube.
However, if you want your videos to be found on the world’s second largest search engine and capture even a fraction of the daily views, you need more than just a well-produced and structured video – you need search engine optimisation. By optimising every aspect possible, you tell YouTube that your video is relevant for specific searches. This increases visibility and, in turn, the potential for sales to both new and existing customers.
YouTube SEO is therefore essential if you wish to use the platform as part of your marketing strategy.
Optimising your presence on YouTube starts with a thorough and detailed keyword analysis, which gives you insight into which keywords and phrases you should target in order to achieve a high ranking. The right keywords not only help you rank well on YouTube searches but also allow you to secure a strong position on Google when YouTube results appear at the top of Google’s SERP.
To achieve this, we use data from various tools such as Ahrefs, Accuranker, Google Search Console, and Google Analytics, so you get a data-driven keyword analysis that will help you reach your target audience and increase views, subscribers, and sales both now and in the future.
When you have edited a video and it is ready to be uploaded, YouTube asks for a lot of information. This is the most important part of YouTube SEO – the more precise and specific the information you provide, the better it is for your SEO and thus your video’s ranking in relevant searches.
When you upload a video to your YouTube channel, it should include a focus keyword from your keyword analysis. This has a positive impact on your SEO.
Titles are extremely important in YouTube SEO. Firstly, they provide essential information for the platform to determine what your video is about, which is crucial for ranking in search results. Therefore, keywords are essential in the title.
However, the title also acts as an eye-catcher and can increase your CTR. It is important to create titles that encourage users to click on your video. This is something we are happy to help you with.
The descriptions of your videos are crucial for YouTube SEO, as this is where the platform gains most of its understanding of what your video is about. You should use the keywords and phrases identified through your keyword analysis that people are likely to search for to find your video. The more detailed the description, the better it is for your SEO on YouTube.
When we help you with YouTube SEO, we also review your tags. These help explain the content of the video. They can also ensure your video is shown as a related video. You should use 10-12 tags per video, and several of them should be repeated across your videos so that YouTube recognises the connection between your own content.
There are many tasks involved if you want to work more effectively with YouTube and increase your chances of attracting customers. Everything above, and more, is what we can help you with, ensuring you have a strong foundation every time you upload a new video to the world’s second largest search engine.
As you work with YouTube SEO and gain more views over time, the number of comments, likes, and subscribers also increases. This prompts YouTube to rank your videos even higher, as it uses these metrics to assess the quality and relevance of your videos. The more effort you put into this, the greater your long-term return will be.
At WeMarket, we offer businesses a benchmark report that compares their marketing efforts with their key competitors. You decide which competitors we should compare against.
We specialise in selling physical goods online and growing webshops – and now you can benefit from this expertise, even if you’re not already a client.
It’s completely free.
