Get to grips with the optimal image sizes for Facebook and learn how to optimise your posts for better visual quality and engagement.
Jannick Troelsen
In this post, I will guide you through all the different image sizes on Facebook.
Although it is often overlooked, there are actually many different image sizes on Facebook – and here I will try to give you a comprehensive overview.
One of the most searched sizes is the Facebook cover photo – but unfortunately, there is no single definitive answer. The cover photo displays differently on desktop and mobile, making it difficult to find a size that works perfectly on all devices.
Here are the latest recommended sizes:
– Desktop: 820 x 312 px
– Mobile: 640 x 360 px
To achieve the best visual expression on both desktop and mobile, we recommend creating your cover photo at 820 x 360 px. This size provides the optimal width for desktop while also giving the correct height for mobile viewing.
Make sure to center important text and graphic elements in the middle of the image, and avoid placing them too close to the edges. This way, you prevent elements from being cropped by Facebook’s layout or differences in device types.
Note: Be aware that the graphics below are not updated and there are some new guidelines for the cover photo. You should consider which device you expect your cover photo to be mostly viewed on:
A great cover photo creates a strong first impression. Therefore, it is important to consider:
– Is the image being cropped or stretched inappropriately?
– Does the profile picture cover important elements? If yes, move them!
– Is there a clear focus on what you want to communicate?
How you choose to use your cover photo naturally depends on your message and visual style. Use this guide as a tool to ensure your Facebook page appears professional and inviting – regardless of which device is used.
If you want to upload a regular image to your Facebook feed and make the most of the space, we recommend using a square format:
Recommended size: 1080 x 1080 px
For Facebook Stories and similar formats, a vertical image with a resolution of 1080 x 1920 px in a 9:16 format is recommended. This ensures the image fills the entire mobile screen and appears sharp without cropping or black bars.
Remember to leave some space at the top and bottom so that important elements are not hidden by text or buttons.
When you share a link on Facebook, an image is often displayed alongside the link. To ensure optimal display, Meta recommends the following size:
Recommended size: 1200 x 628 px
This size works well on both desktop and mobile.
Videos can be used in several formats, depending on the type of post you want to create. Here is an overview of the most common video formats and their recommended resolutions:
Square Video (Feed)
Vertical Video (Stories, Reels)
Best for viewing in Stories and Reels
Landscape Video (Classic Widescreen)
Good for videos displayed in higher resolution on desktop
Tip: Make sure to set a good thumbnail (cover image) that appears in the news feed. Also add subtitles, as many watch videos without sound, especially on mobile. Short videos often perform best because they quickly capture and hold attention.
Below you will find a quick overview of some of the most commonly used image sizes on Facebook for personal use – some of these also apply to ads.
|
Image Type |
Width | Height |
|---|---|---|
| Facebook standard image (Feed, Wall) | 1080 px | 1080 px |
| Facebook vertical image (Stories) | 1080 px | 1920 px |
| Facebook link image | 1200 px | 628 px |
| Facebook cover image | 820 px | 360 px |
| Facebook square video (Feed) | 1080 px | 1080 px |
| Facebook vertical video (e.g. reels) | 1080 px | 1920 px |
| Facebook landscape video | 1920 px | 1080 px |
| Facebook profile picture | 160 px | 160 px |
As advertisers, we work daily with Facebook advertising, so we have created a handy cheatsheet with the optimal image sizes for ads – categorised by placement.
You can choose a specific image or video for each placement, but it can be time-consuming to optimise for every size. That is why I am also sharing my recommendations for the image sizes that work best across clients.
As the digital world increasingly takes place on mobile, it is also important to understand how to calculate Facebook image sizes for mobile. It becomes a bit more technical and dynamic when talking about mobile sizes – but it is important knowledge overall. When working with image sizes for mobile, you need to understand the term “Aspect Ratio” – directly translated it means format ratio. Simply put: It is the ratio between the width and height of your image. For example, with “Landscape” (when the phone is turned sideways for a wider view), the aspect ratio is “16:9” – but what does that mean?
It means that for every 16 units of width, you need 9 units of height. To simplify the math, if you want 1600 pixels in width, then you also need 900 in height. This maintains the ratio. As long as you work within the specified aspect ratios, the content/image you create will always fit the formats, no matter which phone or tablet it is viewed on – smart!
| Format | Aspect Ratio | Recommended Size (px) |
| Square Format / Feed | 1:1 | 1080 x 1080 |
| Portrait Format (Facebook + Instagram) | 4:5 | 1080 x 1350 |
| Vertical Format (Stories, Reels) | 9:16 | 1080 x 1920 |
| Landscape Format (Right Column) | 16:9 | 1200 x 628 |
*These are WeMarket’s recommended pixel sizes for Facebook. They are often slightly higher than Facebook’s own recommendations, aimed at avoiding compression and ensuring better image quality. The most important thing is that your images look as presentable as possible.*
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