Years of experience measured by your top line! Secure scaling, internationalisation and professional management of your Facebook ad setup.
Stay top of mind throughout the entire customer journey
WeMarket was established in 2013 – originally as a dedicated Facebook agency. With over 10,000 campaigns and hundreds of clients to our name, we have the necessary know-how – and we are ready to share it with you! Whether you need strategic sparring, production, execution or training, we are here to help. Simply reach out.
Anyone can create a Facebook ad, but running larger campaigns is a different matter. Setting up a few ads is one thing – ensuring a continuous stream of posts and adverts that support all your business objectives is quite another.
Getting started can feel overwhelming, because if you want to catch your customers’ attention, earn their trust and succeed with Facebook, you need to invest time and effort in creating the best foundation. And when you need a strong, external Facebook agency, WeMarket is ready to take on the task.
With experience from over 200 diverse clients, we have the expertise you need – and whether you are facing a Business Manager issue or considering how to allocate your budget for your next nationwide campaign, we are happy to help you and your business.
Facebook Business Manager is a free tool you can use to gather all your Facebook-related activities in one place. This means you can access all your Facebook assets via your Business Manager, instead of having them scattered and linked to your personal profile.
From here, you can manage who has access to your Business Manager and which Facebook pages should be connected. It’s also where you set up your ad account.
Because the tool offers so many different features, it can be a little tricky to navigate, but with more than 200 client setups completed, we have the necessary experience and are happy to assist you.
If you want to promote your products or services on Facebook, you need to set up an ad account. It is during the ad account setup that your time zone and currency are defined – and once an ad account is set, it cannot be changed. That is why it can be a good idea to get support with your ad account setup if you are new to the process or simply want to be sure everything is set up correctly. Read more about Facebook advertising here.
Before you start advertising on Facebook, you need to consider what you would like to achieve with your activity on the platform. Do you want to use social media to increase awareness of your products or services? Or do you have a fantastic webshop you want to drive more traffic to? Setting clear objectives for your Facebook activity is crucial to your success, ensuring your creatives, copy, advert types and even your website are all geared to support your goal.
Once you have defined what you want to achieve with Facebook, you need to identify your audience’s needs – because when you understand what your potential customers are looking for, you can better answer why they should choose your product. By understanding the situation your potential customers are in when their need for your product or service arises, you will find it much easier to strike the right tone of voice and develop content for Facebook that resonates with them, using the perfect CTA (Call-To-Action) and the right graphics or video.
In addition, you must dedicate the necessary resources to ensure the ongoing activity required to achieve your goals on the platform. Like many other businesses, if you are too busy to maintain a consistent effort or simply prefer to focus on your core strengths, external support from a Facebook agency can be a wise investment. At WeMarket, we can help you develop a strategy tailored to your business and manage your ongoing activity, so you maintain strong momentum.
A Facebook flow is a series of ads, for example with the same theme, or following your customer through their buying journey. You can target these flows at specific segments through Facebook, allowing you to create a flow for each of the audiences you want to reach. The number of ads and the period a flow covers can vary depending on your objectives.
At WeMarket, we have extensive experience setting up flows on Facebook, and we know how to distribute your messages to get the best possible return on your investment. We can help you develop a strategy from start to finish and determine the period, frequency, duration and content that will give your ad flow the best chance of optimal performance.
If you have a popular webshop, Facebook Dynamic Product Ads are by far the most effective ad format for you. As a consumer, you are probably already familiar with Facebook DPA, where you are shown on Facebook products you have previously viewed.
For example, if you have been searching for a new pair of shoes and visited Zalando, you have probably noticed an advert from Zalando shortly afterwards featuring the exact pair of shoes you were just looking at. That is Facebook DPA, and it is an extremely effective advertising tool. The reason it works so well is that you are constantly nudging consumers with ads showing them products they are already interested in. This means you are reaching them personally, and while the product is still fresh in their minds. They do not get a chance to forget about the product, even if they were distracted during their buying process or could not make a decision at the time.
At WeMarket, we have extensive experience setting up Facebook DPA for our clients, and if you have a webshop, we will often recommend this approach.
At WeMarket, we offer businesses a benchmark report that compares their marketing efforts with their key competitors. You decide which competitors we should compare against.
We specialise in selling physical goods online and growing webshops – and now you can benefit from this expertise, even if you’re not already a client.
It’s completely free.
