Google Ads responsive ads

What is a responsive Google Ads ad?
A responsive ad in Google Ads is an ad that Google assembles automatically. It might sound a little extreme, but it really works. As an advertiser, you provide the search engine with a selection of headlines and descriptions to choose from, and Google then combines them to deliver the best possible result for the user.

This new option to create responsive Google Ads marks the beginning of the end for manual A/B testing of ads. Instead of split-testing manually, Google can now handle this for you – fully automatically.

Naturally, this means that as an advertiser you give up some control over your ads, but if you are willing to do so, there are clear advantages.
Google now allows you to display up to three headlines in the search results, whereas previously you could only include two. In addition, you can now use up to 90 characters for your descriptions, compared to 80 characters in standard Google Ads.

What does a responsive ad consist of?
With the new responsive ad format, you can create up to 15 different headlines for Google to choose from, and the other fields are similar to those you know from Google’s expanded text ads.

By letting Google assemble your descriptions and headlines, you must ensure that all possible combinations make sense. For example, you can avoid repetition in your ads by ensuring each headline highlights a different USP or feature.

In the long run, using responsive ads can save you time and resources, so keep an eye on your Google Ads account – the format may already be available for you!

Read everything about the new ad format here.
Find out more about Google Ads here, or read about split testing options in Google Ads here.