Grow your Pinterest traffic with the right keywords

There is a wealth of traffic to be gained for your webshop from Pinterest, but to benefit from it you need to consider which keywords are relevant and match your business.

In 2021, 71% of all searches on Pinterest consisted of searches with between 1 and 3 words. That’s not much, which is why it pays to take a closer look at which keywords are actually being used.

Typically, these are very specific searches such as “children’s desk chair” or “wedding decoration”, which attract most of the clicks. What they have in common is that they are short and precise.

For you, this means you should consider which keywords your target audience would use if they were looking for your product.

Once you have identified your main keywords, you can dive into Pinterest’s search function from your home feed, which will help you find long-tail search terms.

Start by typing your main keyword and searching for it. In our example, we use desk chair.

You will already be shown some search terms that could be relevant to use, if they match your product.

When you press enter, you will see lots of attractive Pins, but you’ll also see what others have searched for together with your keyword. Select the best ones and click through, and new search terms will appear.

If you start seeing fewer suggestions for search terms, it may be because there is less search volume, so it makes less sense to go further down that path.

Use multiple methods to find keywords

You can also use the ABC method, where you simply type in your main keyword, press space and then type A to see what appears.

Note down the best and, most importantly, most relevant ones, then delete A and type B instead. Continue until you have enough keywords, or you’ve been through the whole alphabet.

REMEMBER: Pinterest suggests many good keywords that could be relevant for your business. However, always ask yourself: “Would my target audience use this search term?” There’s little point in getting lots of views, but no clicks from your intended audience.

You’ve found the keywords – now what?

Now you’ve found plenty of great search terms for your pins, but how should you use them?

Here’s what to do.

Just like Google, Pinterest can spot if you are simply stuffing in lots of keywords. That’s why it’s important to use them to create relevant and informative text that delivers value to your audience.

In addition, it’s a good idea to use your keywords in your Pinterest board and your Pin titles.

Remember: Your Pin title should be between 6-40 characters, and the description between 6-50 characters, so you have every opportunity to include the right and most relevant keywords.

One last tip

By now, you should have a pocket full of relevant and value-creating keywords and terms that match your target audience – so it’s time to start creating pins!

But one last tip before you get started with your Pins.

It’s a very good idea to add your logo to your pins to build brand recognition with your audience, but placement does make a difference.

My colleague Anders has written a blog post about this here.

Enjoy your Pinterest journey!

If you have any questions, feel free to contact us on 71 99 34 74.