Infographics are an effective tool for visually communicating complex information, making it easier to understand and retain your messages.
Ieva Treiliha
Digital marketing is constantly evolving, which means you need to discover new methods and seize new opportunities to engage and communicate with your customers if you want to stay ahead of the competition. This applies to communication across all channels and platforms.
Over the past few years, a relatively new way of communicating with customers has become quite popular: infographics. In this blog post, I will explain how you can use infographics to boost your marketing and make your business stand out from your competitors.
Infographics are visual representations of information or data. With infographics, you can easily communicate complex topics and make dull or heavy statistics more engaging.
The best thing about infographics is the creative freedom they offer. Infographics can take many different formats – from simple flowcharts and graphs to detailed illustrations. You decide how complex or simple your infographic should be.
Infographics can be highly beneficial for digital marketing. You can easily visualise a complex topic, data set, or other information that may interest your customers or followers.
You can use infographics as a supplement to your content. For example, if you have created a 50-page report on a topic or an e-book that could interest your followers, making your projects more attractive and digestible with an infographic can be a great idea.
The infographic can be used to give your users a small taste of the content. For instance, you can visualise the most important facts and information from your report or e-book to engage your users and increase the likelihood that they will want to read the whole piece.
The same applies to long blog posts, videos, or any other content you wish to communicate more effectively to your audience.
You can also effectively increase traffic to your website with visually engaging infographics. If you create something eye-catching, relevant, and interesting for your followers, they will be more likely to visit your website to explore further.
The aim of infographics is to capture people’s attention. Whether they are potential or existing customers, you can use infographics to grab your visitors’ interest and inform them about a topic. An engaging infographic is likely to send them to your website, where they can learn more about the subject or move further along the buying process.
Infographics are incredibly easy to share. If you create an engaging infographic, it can potentially be shared on social media and elsewhere online by both you and your followers.
Because infographics typically convey complex information in a visual and exciting way, they have the potential to go viral – especially if you provide easy sharing options such as social share buttons or shareable links.
You can also help your infographics reach a wider audience by sharing them in different groups and forums where people interested in a particular topic are active. If your infographic resonates with your followers’ interests, it has the potential to be shared thousands of times.
It may be a bit optimistic to expect all your infographics to become viral successes on their own, but a good infographic plus social media or press outreach can produce excellent results.
First and foremost, your infographics need to be shareable. They should include social share buttons and an embed link at the bottom to make it easy for users to share the infographic on social media or their own blog. By making sharing quick and easy, you can gain backlinks without having to do outreach yourself to other professionals and brands in your industry.
If you would like to read more about advertising on social media, you can read our articles on:
You can acquire some great links by having a shareable and engaging infographic, but it is important not to forget the value of traditional outreach.
Outreach is the process of contacting relevant people, brands, or media in your industry and letting them know you have created an infographic that could be interesting for their followers.
If you can make a strong case for why it would benefit them to share your infographic, and you send all the information along with the embed code in the same email, there is a good chance you will earn some backlinks.
Just remember to be persistent without being spammy. You do not need to spam your entire email list every time you create something new. Always consider when your content is relevant and for whom.
Pssst…. Have you seen our video about SEO Outreach? You can watch it here! 🙂
If you have read the entire blog post but still cannot see how to use infographics to communicate with your customers, you may find inspiration in these 8 types of infographics:
Quiz-style infographics typically present interesting facts about a topic. Use detailed illustrations to make large amounts of information more engaging for the reader. Remember to choose a topic that is relevant to your target audience or relates to your products/services.
For example:
“50 things you need to know about Africa”
“30 amazing facts about climate change”
Infographics can also provide engaging answers to complex questions. Identify a topic or problem that is current for your followers and answer the question using an infographic.
For example:
“Which plants are best for purifying the air in your home?”
“How can you relieve restlessness in your body?”
Flowcharts are a very effective way to visualise complex topics. This user-friendly method creates an interactive experience for the user in a static format. With flowcharts, you guide readers through the various levels of the chart using “yes” or “no” questions.
For example:
“How happy are you in your everyday life?”
“Do you eat too many sweets during the week?”
Comparison infographics allow you to compare two subjects, helping your users evaluate alternatives or choose between two things. Here you can illustrate key information or the pros and cons of both options. Remember to keep it objective.
For example:
“Xbox vs. PlayStation”
“Apple vs. Samsung”
How-to infographics can be used to teach your followers something new. This type of infographic offers endless possibilities for interacting with your audience. With how-to infographics, you can show your customers more about your products or alternative ways to use them.
For example:
“How do you start your own business?”
“How to get started with investing!”
Infographics in a guide format can, like how-to infographics, be used in many different ways. This type of infographic delivers tangible value to your followers, for example by showing them how to use your products to make their daily life easier.
For example:
“The ultimate guide to healthy skin”
“DIY guide: Gift wrapping in 6 different ways!”
“Around the world” infographics are usually used to present interesting information from other countries.
For example:
“20 quirky wedding traditions from around the world”
“Christmas food in other countries”
You can use infographics to create engaging lists.
For example:
“24 ultimate travel tips to make any holiday better”
“22 essential tips for decorating small spaces”
Depending on your ambitions, it can be challenging to create an infographic if you lack graphic design skills.
There are, of course, websites where you can make infographics for free, but these platforms usually offer limited design options, and your final result will likely have another company’s watermark. Therefore, it may be worth investing in external production of your infographics.
If you would like to know more about infographics, have an idea you want to realise, or simply want to hear about your options, you are very welcome to contact us! 🙂
You can do so by completing our contact form or by calling 70 44 42 90.
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