It's not about the quantity of leads, but the quality.
Let’s find the most valuable ones together.
A well-crafted LinkedIn advertising strategy can open doors to new business clients and attract new colleagues.
The formula is complex. You need to be precise in both your messaging and audience segmentation.
We guide you through every step, ensuring a successful outcome.
Let’s have a no-obligation chat about your opportunities.
LinkedIn is the world’s professional network, and when it comes to advertising, the opportunities are substantial. Your customers are almost certainly present on the platform, and their focus is at least partly on business. That’s why LinkedIn should be an essential part of any B2B marketing strategy.
LinkedIn stands out from other social media in many ways, but when it comes to advertising, the mechanics are similar. You can target your campaigns with high precision to reach the most relevant audience – ensuring maximum value for your investment.
We tailor your strategy using proven methods, reaching your customers through reliable data and solid insights.
If you want your LinkedIn advertising to deliver meaningful results, you need a solid ad structure and a trained eye for the different ad types. Not every LinkedIn ad option will suit every company, and since the platform is relatively costly to advertise on, you should avoid too many shots in the dark.
LinkedIn offers the following advertising options:
What makes the most sense for you depends on your product, your target audience, and of course your budget, as LinkedIn advertising should always be considered within your broader marketing strategy. With us in your corner, you can be confident that your efforts are focused where they truly make a difference.
A sponsored message delivered straight to your recipient’s chat inbox. LinkedIn InMail is one of the most underrated advertising opportunities in UK digital marketing, in our opinion. It’s a unique chance to gain your recipient’s full attention, without having to compete with the noise of the feed.
However, once you’re in the inbox, you need to be quick and precise in communicating exactly what you can offer. InMails must be tailored, and it’s a discipline that can be challenging to master. It’s often a balancing act between sparking interest and getting straight to the point, and there are many approaches. We know most of them, and we’re ready to help you reach your future clients’ inboxes.
If you want to work in-depth and professionally with the platform, we recommend upgrading to LinkedIn Premium. The free version sets clear limitations when it comes to advertising. With Premium, you gain many advantages – including the ability to advertise with InMail, which is an extremely effective marketing tool.
LinkedIn Premium also opens up other opportunities for networking and lead generation. We know when LinkedIn Premium is worth the investment – and when it’s almost a necessity. We’re ready to advise you on the many benefits of the subscription.
LinkedIn leads are valuable for your business, and LinkedIn knows it. That’s why it costs considerably more to advertise effectively here than on other social media platforms. You need to be extremely sharp to get the best value for your investment.
It’s not only about targeting the right segments, but also delivering the right message to your future clients. Competition for your customers’ attention is fierce – and your competitors are highly skilled. Almost all communication and interaction on LinkedIn is, in some way, about sales and marketing – whether it’s careers, products or workplaces. The quality of posts from both individuals and companies is high, and you’ll need to make a real effort if you want to appear engaging, competent and trustworthy.
We have extensive experience in achieving success on LinkedIn, and together with you, we’ll tailor a strategy that delivers the right leads.
When we develop a strategy for your business, we do it together. Your reality and your ambitions must be the starting point – otherwise, we’ll never reach your goals. At WeMarket, we’re happy to take the lead initially, but LinkedIn advertising is not a task you can blindly outsource. The platform is simply too relationship-driven for that.
Ultimately, your LinkedIn marketing should be handled within your business, and we work purposefully to equip you and your employees to get the most out of LinkedIn. At first, we’ll align all actions and ads with you, and over time, the goal is to reverse the process – with us advising more than executing. Of course, we can still deliver whatever you need.
It’s a challenging platform to master, but we have plenty of experience and expertise to share.
Contact us and let’s get started with your LinkedIn advertising.
At WeMarket, we offer businesses a benchmark report that compares their marketing efforts with their key competitors. You decide which competitors we should compare against.
We specialise in selling physical goods online and growing webshops – and now you can benefit from this expertise, even if you’re not already a client.
It’s completely free.
