Half of all searches on Google are for local information or businesses.
Boost your ranking and get listed at the top of Google
To make it easier for local people to find you and search for you online, a systematic and strategic approach with a focus on local SEO is required.
With help from WeMarket and our in-depth knowledge of SEO, we make you more visible in local search results so potential customers find you when they search for your services or products.
Local SEO works in exactly the same way as general SEO. The only difference is that the focus is on optimising for local search results. For example, if you run a hair salon in Kolding, it makes sense to optimise your SEO efforts for “Hairdresser Kolding” instead of just “Hairdresser”, so you appear in the search results when local customers are looking for a hairdresser in your area.
For businesses and companies that are highly dependent on local customers, it only makes sense to optimise for local searches, as this can significantly increase your customer base, sales, and turnover. In other words, with local SEO you become visible exactly where your customers are looking for you.
Organic searches on search engines like Google are no longer just global or national. Today, consumers also use the internet to carry out local searches – right down to street level – and this trend is increasing thanks to the growing use of mobile devices. So, when people in your local area are looking for a new hairdresser or trying to find the best or cheapest electrician, it is crucial that you are visible where they are searching for your service. If you are not, you could be missing out on a significant number of customers every month.
Moreover, several studies show that searches made with local intent are much more likely to result in a visit to the shop or business and even a purchase on the same day, compared to general searches. This is because these searches are for products or services that the consumer needs immediately.
If your business mainly operates locally and therefore has a geographically defined target group, there are only advantages to starting with local SEO.
Almost everything these days happens online. There is virtually nothing we do not try to search for – whether it is pest control or who to call to fix a dripping tap. The physical phone book has literally been taken off the shelf and thrown in the bin, replaced by Google and other efficient search engines.
At WeMarket, we firmly believe it makes perfect sense to work with local SEO when services or products are primarily offered to local customers, as this is where businesses are found today as the first part of the customer journey. We know that we can help ensure you are not only found, but that you become both the first and final step of your customer’s buying journey.
When we help you with local SEO, we do so based on a tailored local SEO strategy. This is developed following an analysis of your website and the cities or areas where you want to be found. From this, we create a strategy that gives you greater visibility in local searches.
Included in this strategy are, among other things:
We carry out a local keyword analysis once we have gained insight into your industry, your target audience, and your local area. From the keyword analysis, you get an overview of which keywords are relevant for you to implement in your SEO efforts for higher local visibility.
Google My Business is a very important factor in local SEO, as it helps customers find and contact you much more easily. It is an indispensable tool, and we are happy to help you set it up correctly.
With the keywords and phrases from the keyword analysis, we provide recommendations for optimising your website content and for setting up new landing pages, so you achieve higher rankings and visibility for local searches. Of course, we are also happy to help you develop the content and landing pages for the cities or areas you want to rank for, so you get the maximum impact from your efforts.
To get Google to favour your website in local searches, local link building is essential. This involves getting other websites with local geographic relevance to link to your site, which signals to Google that you have expertise and authority in your industry, making you more likely to appear in relevant local searches. Local link building can include links from local news sites, blogs, or local guides. We are more than happy to assist you with this.
Local SEO requires significant effort, but it pays off in the long run by giving your business increased online exposure and more customers both now and in the future.
At WeMarket, we offer businesses a benchmark report that compares their marketing efforts with their key competitors. You decide which competitors we should compare against.
We specialise in selling physical goods online and growing webshops – and now you can benefit from this expertise, even if you’re not already a client.
It’s completely free.
