WeMarket supports you with copywriting for on-page and off-page SEO.
Content that increases your revenue
Text with poor structure and unclear messaging does not contribute to a positive user experience on your website. At WeMarket, our copywriters know how to create clear, easy-to-read copy that engages visitors and satisfies search engines alike.
An attractive web design and high-quality images are not enough on their own. If you want to spark buying interest among your website visitors, you need compelling, well-written copy that captivates and encourages them to learn more about you and your business – or inspires them to make a purchase from your webshop straight away.
But if you want visitors to find their way to your webshop or website in the first place, you need SEO-friendly copy. Without text on your site, it is virtually impossible to rank on Google and other search engines. If there is one thing search engines love, it is text – the more, the better. However, both quality and quantity matter on the landing pages you want to rank for.
Google crawls and reads all the landing pages on your website and compares them to those of your competitors. The search engine then sorts landing pages based on a range of factors, including the usage and volume of specific keywords, to display the most precise and relevant search results to users. That is why your copy should be both better and longer than your competitors’.
Copywriting for on-page SEO simply means creating text content that can be found and read on your website. To reach that coveted top spot in Google’s search results, you need lots of high-quality content on your site that will make search engines take notice – and drive visitors your way. This requires significant resources and expertise in what makes great copy. That is the knowledge our copywriters provide.
At WeMarket, we help you with:
Category descriptions are crucial for search engine optimisation of webshops. If you want to rank highly on Google for entire categories of products, you need category texts that use the right keywords. You can also use these to persuade visitors why they should buy your product.
Informative and well-designed landing pages with content that meets users’ needs or answers their questions help you rank higher in search results. This generates more organic traffic and increases revenue.
Product descriptions are valuable for your potential customers and also help individual products rank in search engines. This requires the right use of keywords, which we are happy to assist you with.
There is much more to cover with on-page copywriting. It includes a broad range of tasks, all of which – with the right perspective and sharp writing – can help you climb the Google rankings.
It is not just on-page where you can make an impact with copywriting and SEO. Off-page activities, which involve content created outside your own website, can also positively influence your Google ranking.
Here are some of the things we can implement for you:
Link building is a major and essential part of off-page SEO, as it can make a significant difference to your ranking on Google. For this to be effective, you need a range of link building texts that can be published on sites with natural and valuable links.
These are also known as sponsored articles, and closely resemble regular editorial content. An advertorial is published on a website with a strong link profile, so you can potentially gain more visitors directly from the article and improve your ranking by obtaining a strong backlink to your site.
Blog posts on your own website, featuring content relevant to your target audience, not only boost your credibility but also increase your chances of being found in search results. This leads to more organic traffic and potentially higher revenue – but it requires quality copywriting and the right use of keywords.
Press releases also fall under off-page copywriting and give you the opportunity to reach newspapers and other online portals when something exciting happens in your business. With the right tone of voice, a well-crafted message and clear objectives for your press release, you can generate interest and attention for your business – which will be felt on your bottom line.
There is a lot to tackle with off-page copywriting, and we are more than happy to assist you.
Is your business growing and ready to enter international markets? Then it is important to focus on international SEO to make you visible in your chosen market. This requires considerable resources, as there are many texts to write, link building to manage and press work to be done. Thanks to our reliable and highly skilled network of copywriters, we ensure you get off to a strong start in new international markets.
We are also happy to handle copywriting if you want to boost your visibility in your local area. With new landing pages, local link building and other SEO activities that increase your business’s visibility in local searches, we help you attract more local customers both in person and online – leading to increased revenue. With thorough preparation, we ensure your copy is effective from the outset.
Local and international copywriting and SEO are complex disciplines, which we master and can help you get started with safely and effectively.
The quality of your copy must be high if you want to see results on your bottom line. That is why we ensure quality throughout the process, so you can be confident you will receive text that is search engine friendly and inspires potential customers to buy your services or products.
When you place an order, we ask for all the information our copywriters need to deliver high-quality copy, and we agree on a timeline for when your text will be ready for your first review and approval. If there is anything you are not completely satisfied with, we return the text to the copywriter for revision and refinement.
We are constantly working to optimise and improve our delivery process, so you as a client can focus on developing your business.
At WeMarket, we offer businesses a benchmark report that compares their marketing efforts with their key competitors. You decide which competitors we should compare against.
We specialise in selling physical goods online and growing webshops – and now you can benefit from this expertise, even if you’re not already a client.
It’s completely free.
