Gain insight into how to maximise your sales on Black Friday 2025 on Amazon with effective strategies that attract customers and increase your visibility.
Nikolaj Jensen
Black Friday is just around the corner, marking one of the biggest shopping days of the year. If you own an online shop, you are probably already in the midst of planning for the day – deciding which products to put on offer and selecting your marketing channels.
But what if you are selling on Amazon? How does it work, and what opportunities are there to increase your sales and visibility specifically on Black Friday? I will answer these questions in this blog post, so top up your coffee and join me as we explore the possibilities on Amazon together 😊
First and foremost, as a Seller on Amazon, you should be aware that Black Friday spans several days on the platform. There will be high activity on Amazon starting a week before and lasting a week after Black Friday, so keep this in mind when planning.
Sales on Amazon do not necessarily occur on Black Friday itself, so you must maintain your presence for a longer period.
But what can you do on Amazon to ensure your presence throughout the entire Black Friday period?
Let’s take a look at the initiatives you can use to boost the visibility of your products and achieve more sales during Black Friday.
You can also read about how to prepare your business for Black Friday with SEO here: Black Friday SEO
As Black Friday approaches on Amazon, you may be able to run special deals on your products. However, this requires an invitation from Amazon and is therefore not available to all Sellers. You may also find that only certain products are eligible for deals, while others are not approved.
Amazon has specific criteria you must meet before you can create special Black Friday deals.
To be approved for deals, you must:
In your Seller account, click the ADVERTISING tab and select DEALS. Here, you can see if you are approved to run Black Friday Deals on Amazon. (See the image below)
If you do not see this option on the Deals page, it means you are not approved for this event. But do not worry – there are still other ways to drive traffic to your products.
Lightning Deal: Here, you can offer your customers a promotional discount on your products. This typically runs for 4 to 12 hours (determined by Amazon), during which your products are available at this special price. They will be featured on the Amazon Deals page and receive a Lightning Deal icon, which can help boost sales.
7-day Deal: Your products will be available at a reduced price for a period of 7 days and will also be featured on the Amazon Deals page.
Both of these Deals also require invitation and approval from Amazon. Keep an eye on your account under Deals to see if your products are eligible.
As a professional Amazon Seller, you can create vouchers for your products. Customers must actively request a voucher, which requires them to have an Amazon account and log in.
A voucher can also increase your product’s visibility, as it will be shown on both the category page and your product page, highlighting the opportunity for customers to get your product at a favourable price.
Anyone can set up a voucher for their products, so it is worth considering during the Black Friday period.
When running offers on your products, the above methods are worth considering for execution during Black Friday.
Your products will receive a label showing visitors that they can get your products at a reduced price for a limited time. This attracts more visitors to your products – and who wouldn’t want that during Black Friday, when buyers are highly motivated?
If you are Brand Registered on Amazon, you can set up a Brand Store, which is your own mini “webshop” on Amazon. It is a great idea to create a dedicated page for your Black Friday offers.
This way, customers can quickly see your special offers for this period, and it may even increase your average order value.
For example, you could add a page in your Brand Store called “Black Friday Offers”.
Be aware that click prices for ads increase on Amazon as Black Friday approaches. Many sellers will be bidding on ads, which drives up the cost-per-click. With buyers ready to purchase, you will want your products to be visible to as many potential customers as possible.
My recommendation is to start advertising as early as October and, if you are already running campaigns, consider increasing your ad budget slightly.
The reason I suggest this is that advertising helps you achieve better placements on category pages for both paid and organic positions. By the time Black Friday arrives, you will hopefully have secured high rankings for relevant keywords, making your products easier to find for eager, purchase-ready shoppers. Yes, please!
You can read more about keywords and how to improve your ranking on Amazon here:
Whether you ship your products from your own warehouse or use FBA to send your products to an Amazon warehouse, make sure your items are in stock and ready for the influx of visitors shopping on Amazon during Black Friday.
Running out of stock when demand is high would be disastrous. In terms of your Amazon ranking, this can also negatively affect your future performance.
I hope this blog post has given you some tips and considerations on how to approach Black Friday on Amazon.
At WeMarket, we have helped many clients collect reviews and improve their listings and conversions on Amazon. If you are interested in learning more or have questions about how to improve your results through Amazon SEO, please feel free to contact us on 70 44 42 90.
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