Dansk is a retail company with more than 36 large clothing stores across Denmark. Dansk operates a central online shop as well as its own wholesale business, and in recent years the company has managed to achieve strong growth in an otherwise challenging retail market.
Dansk is built on a simple idea: affordable prices, a wide range of products, and truly excellent service. When the collaboration with WeMarket began, the future looked bright for the retail business. However, a fresh approach was needed, as 90% of Dansk’s marketing efforts were focused on traditional print media. Working together with WeMarket, that approach has been completely transformed. Today, Dansk is at the forefront when it comes to digital marketing.
With its pragmatic approach to sales and marketing, Dansk stands out among the ever-growing number of retail companies. It is WeMarket’s foremost task to communicate the values on which the chain is built. We do this using a variety of tools.
Facebook and Instagram are used daily to showcase new products and great offers to potential customers. Google Ads campaigns focusing on the company’s unique selling points deliver impressive returns every month. Thorough PR work has also brought news about the chain to local newspapers across the country. Most recently, Dansk has added SEO (search engine optimisation) to its toolkit, managed by WeMarket, enabling the company to dominate relevant organic search results.
In addition to the above, we continuously focus on key metrics such as turnover, average transaction size, and the number of visitors in-store. Most importantly, Dansk and WeMarket are located close to each other, making it possible for WeMarket to respond quickly if campaign adjustments or similar changes are needed. This creates the sense of security that is so important for a strong partnership.
You can visit Dansk’s online shop here.
Growth in a challenging market
New members for the loyalty club
Online growth
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