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Steep growth curve after entering Amazon US

221%Growth in monthly turnover
300%Increase in monthly units sold
10%Increase in organic sales in a highly competitive category
Case

Sandstone Scandinavia significantly increased their turnover

Sandstone Scandinavia stands for nature, skin-friendliness, and purity. Their makeup is created for the conscious consumer who will not compromise on either skin-friendly ingredients or high quality.

Founded in Odense in 2015 based on a father’s vision to create skin-friendly makeup for his daughters, Sandstone has always strived to develop gentle and 100% skin-friendly makeup products without the use of perfume. Their vision is to offer products where each ingredient is carefully selected for its quality and skin-friendly properties, without the addition of essential oils, animal-derived ingredients, or perfume.

Sandstone wanted to increase their visibility in e-commerce and saw great potential in Amazon US, where they sought professional advice from WeMarket.

We receive weekly reports providing a clear overview and are in close dialogue with WeMarket. We feel we are in safe hands and can see clear results.

Jesper Krogsgaard Hansen CEO & Founder, Sandstone Scandinavia

The journey towards realising full potential

Sandstone Scandinavia had already established themselves on Amazon.com but were looking for a partner who could help them realise their full potential on the Amazon platform. Therefore, they approached us at WeMarket with the hope of finding a partner who could support them in optimising their sales strategies and results on Amazon.

We worked together to develop a plan and framework for our collaboration. Their main need was to gain knowledge and expertise in effective sales strategies on Amazon, which we were able to offer. Specifically, they wanted insight into which tactics to use and what adjustments to make to optimise their results.

Success in the US and remarkable growth

Sandstone are pleased with the results they have already achieved in the US market, and growth continues with our support. During 2023, Sandstone managed to increase the monthly number of units sold by over 300% on Amazon alone. An impressive figure that reflects their rapid success on the platform and demonstrates their ability to thrive in a competitive Amazon environment.

Furthermore, monthly turnover has seen substantial growth of 221% in the eight months since we began working with Sandstone. This impressive increase not only demonstrates Sandstone’s ability to adapt and flourish in the market, but also the positive impact of our collaboration.

The focus has been on SEO optimising existing products to achieve better organic rankings. Content, including product images and video, has been thoroughly optimised, leading to improvements in organic sales. We have also dedicated time to fine-tuning the advertising strategy by identifying the most effective keywords, resulting in better conversions and a stronger position relative to competitors.

Expansion into European markets with Amazon EU

Sandstone are full of ambition, which is why we are currently setting up an EU-Amazon account for them. This step opens the door to new and exciting European markets, representing an exciting expansion of their business. The new strategy has the potential to make Sandstone even more visible in the market and further boost their growth, as it gives them access to a wider customer base.

Case study in numbers
0 - 3
221%

Growth in monthly turnover

300%

Increase in monthly units sold

10%

Increase in organic sales in a highly competitive category

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