Based in Aalborg, the Danish technology company Saphe sells intelligent traffic systems across Europe. In less than 10 years, Saphe has sold over 1.5 million traffic alarms, and in Denmark alone, one in four cars is equipped with a Saphe traffic alarm.
The mission is to create safer roads, and the ambitions for the future are significant. That is why they turned to WeMarket for support with Amazon.
With the goal of gaining even greater market share and making their products available to a wider audience, Saphe needed specialised expertise to take their business to the next level. That is why they contacted the WeMarket Amazon Team, who take a holistic approach to Amazon – not only focusing on paid advertising, but also putting equal emphasis on organic rankings and overall performance.
This was exactly the approach Saphe was looking for.
Success requires a clear and detailed action plan. From the outset, a comprehensive strategy was developed for Saphe’s marketing activities on Amazon. The strategy focused on leveraging the full potential of each campaign type and the optimal allocation of advertising spend across these campaign types. This focus has ensured that all data collected from Amazon is used optimally, so Saphe gets the best value from its advertising budget.
In addition to Amazon advertising, WeMarket conducted in-depth SEO analyses for Saphe’s products and subsequently implemented SEO optimisation to improve organic rankings and ensure Saphe can compete with established competitors in the market.
Amazon does not wait for anyone, so if you want to succeed on the platform, it is crucial to respond quickly and find solutions. Otherwise, other suppliers and sellers are ready to win over your customers.
For this reason, WeMarket has provided ongoing support to Saphe with daily Amazon operations, especially during the initial phase when questions and challenges arose that required prompt attention and action.
Through a more holistic approach to Amazon and the opportunities offered by this major marketplace, WeMarket has helped Saphe establish a strong presence in the German market. This resulted in a 145% increase in product sales on Amazon.de in Q1 2023 and a 143% growth in revenue compared to the previous year.
With a solid foundation on Amazon in Germany, WeMarket and Saphe are now focused on maintaining growth in existing markets and expanding their products to even more Amazon markets.
Revenue growth
Across all Amazon markets
More units sold in the first quarter
At WeMarket, we offer businesses a benchmark report that compares their marketing efforts with their key competitors. You decide which competitors we should compare against.
We specialise in selling physical goods online and growing webshops – and now you can benefit from this expertise, even if you’re not already a client.
It’s completely free.
