ILDBORDET is a young Danish company founded by Sofie and Malthe. Their vision was to extend the Danish outdoor season and create social, innovative meeting spaces.
They wanted summer in Denmark to feel longer and winter shorter. Following their appearance on Løvens Hule, ILDBORDET needed to maintain momentum – and this is where WeMarket came into play.
The aim of the collaboration was to maximise their potential during the summer season – the peak period for their business. They wanted to attract more qualified traffic to their website and increase brand awareness.
To drive attention, we implemented a comprehensive visibility strategy across platforms including Facebook, Instagram, Google, YouTube, and TV. As their products start from £1,300 and the customer journey is longer, we also set up an automated email flow, so potential customers received information about the products well in advance of any purchase decision. Throughout the period, we closely monitored cost per conversion and profit tracking. We also included offline conversions to ensure every conversion was measured and attributed to the correct channel.
The results spoke for themselves. ILDBORDET.dk achieved significant visibility and attracted targeted visitors to their webshop. They maintained their competitive advantage on pricing and achieved healthy financial results by carefully monitoring the cost per conversion.
You can visit ILDBORDET here and explore their truly unique tables.
in revenue already by month 2
leads collected via the newsletter
increase in offline conversions
At WeMarket, we offer businesses a benchmark report that compares their marketing efforts with their key competitors. You decide which competitors we should compare against.
We specialise in selling physical goods online and growing webshops – and now you can benefit from this expertise, even if you’re not already a client.
It’s completely free.
