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Email marketing boosts revenue and drives growth

24xThis much revenue per month from email
57%Email revenue from flows
15%Of total revenue from email
Case

Email marketing increased Toolster’s monthly turnover

Toolster is a Danish online shop, where you’ll find quality tools for professionals, institutions and DIY enthusiasts. With over 20 years’ experience in tool sales, they have an in-depth understanding of trends and developments within tools and machinery.

The webshop’s name is no coincidence. A ‘Toolster’ is someone who never compromises on finish or quality. The same applies to the Toolster shop, where tools are always in perfect condition and quality is a top priority. Toolster and WeMarket have worked together for several years, with marketing activities tailored specifically to their needs and objectives.

We have experienced significant growth in a challenging industry thanks to WeMarket’s open dialogue and technical expertise. Our new email marketing strategy is already delivering promising results.

Stefan Hauge Вirektør og medejer, Toolster

Strategisk samarbejde med fokus på performance

Toolster is a case we are particularly proud of at WeMarket. The partnership thrives on several levels, with a strategy based on Toolster’s earnings and turnover to develop budgets and plan effective marketing initiatives. This approach has provided Toolster with a detailed overview, enabling them to continuously track their marketing spend and measure concrete results.

Even before working with WeMarket, Toolster had a clear set-up in place, but required further strategic input and expert advice to ensure optimal performance. The additional insight and expertise brought by the collaboration have not only strengthened Toolster’s current position, but also opened up opportunities for new and innovative marketing approaches, enabling them to navigate more effectively in a competitive market.

Growth through email marketing

Toolster was looking for a partner who could manage all the online channels where they wanted to be visible – including Google Ads, SEO, social media and email – which gave us the opportunity to create a consistent narrative across campaigns on all channels.

Email marketing has been one of the top priorities. Before this focus on email, revenue from this channel accounted for just 0.86% of total turnover. In just 3 months, we have seen a significant increase, with email-based revenue now accounting for an impressive 15% of total turnover. 57% of email revenue comes from flows – automated sequences set up once and requiring no ongoing effort.

This remarkable progress clearly demonstrates the strategic value of email as a marketing channel, which now plays a central role in Toolster’s growth strategy.

Optimising the customer journey

In our ongoing effort to deliver better results, we have focused in particular on improving the conversion process. We have dedicated our energy to analysing and refining every phase of the customer journey at Toolster. The goal was – and remains – to ensure that visitors experience a seamless transition from browsing the website to taking meaningful action.

Having a WeMarket expert for each area has proved extremely valuable for Toolster, providing them with specialist insight and optimal performance across all online channels.

Case study in numbers
0 - 3
24x

This much revenue per month from email

57%

Email revenue from flows

15%

Of total revenue from email

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