We set up your Google Ads account so you are ready for targeted advertising
Be seen by potential customers when they are ready to buy!
Modern consumers are impatient, demanding, and highly informed about the products they are searching for. This means you need to be visible, accessible, and helpful at the moment of purchase. With Google Shopping, you present your products before the user even clicks – and we know how to set up your adverts so a click turns into a conversion.
Today’s consumers know exactly what they want – and they are quick to find it. That is why you must be present at the moment of purchase, so customers buy from you and not your competitors.
With adverts on Google Shopping, you gain a clear advantage: consumers already know the price, have read about the product, and seen an image before they click through to your webshop – which you are paying for. The likelihood that a click will turn into a conversion is therefore quite high.
It is no exaggeration to say that Google Shopping is an absolute must for webshop owners.
At WeMarket, we help you set up adverts in Google Shopping so they appear for relevant searches and feature sharp, conversion-focused product descriptions. We can set this up in almost any CMS, so we are very likely to help you succeed with Google Shopping.
To succeed with Google Shopping adverts, it is important to provide Google with the correct product information, as well as to create complete and conversion-focused product descriptions and comprehensive product titles. This ensures your product adverts appear for all searches where users are looking for the products you stock on your webshop. The more thorough your advert, the greater your success and sales from advertising.
All this happens in Google Merchant, where you upload the product feeds to be displayed on Google. This requires an account, and if you do not have one yet, we will of course take care of it – ensuring all permissions are set, everything is linked with Google Ads and generally works seamlessly, so you can attract more customers to your shop.
To start advertising on Google Shopping and drive more users to your webshop, you need to upload a product feed containing all product information. Your product feed should be as optimised as possible, so you are among the first options that appear when users search for your product – and so your product appears attractive and trustworthy.
There are many factors to consider when it comes to optimising your product feeds. We are happy to take care of ID numbers and optimisation of titles and descriptions, based on a keyword analysis. The more precise your product data, the more you feed Google’s algorithms with the right information – giving you the best possible return on your advertising spend.
When we optimise your product feeds, we also check that your data discipline and product data are fully up to date and comprehensive, as this helps improve your advert performance – and this is felt directly on your bottom line.
In other words, product feed optimisation is crucial if you want your adverts to perform and generate as many sales as possible.
When working with Google Shopping, it is also relevant to look at what is known as Google Platforms. When you upload a feed to Google Merchant, you can enable adverts both in the search results and across Google Platforms.
This is an additional feature highly relevant for webshop owners, as it allows placements not only in the shopping tab but also across a vast network of sites. In short, you can significantly increase your visibility and exposure simply by letting us activate this option.
Visibility is the key to greater success and more sales. No matter which CMS you use, we help you activate Google Platforms so you are visible everywhere the search engine allows.
Since Google Shopping was launched, users have truly embraced it – and today, it is where the majority of sales are generated. Conversion rates are therefore higher than for adverts on Google Search and Google Display. This is largely due to the fantastic opportunity to advertise directly with images, prices, and product information.
With Google Shopping you get:
Throughout the process, we pay close attention to search intent, ensuring that the adverts shown are highly relevant to what users are looking for. In other words, we help you continually optimise your product feeds and adverts, so that your traffic is always relevant and you reach users most likely to make a purchase.
With Google Shopping, there are many advantages for you and your webshop – and we will help you get started as quickly as possible.
At WeMarket, we offer businesses a benchmark report that compares their marketing efforts with their key competitors. You decide which competitors we should compare against.
We specialise in selling physical goods online and growing webshops – and now you can benefit from this expertise, even if you’re not already a client.
It’s completely free.
