We stay up to date with the latest technical updates and ensure our clients’ websites meet all current requirements.
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How fast is your website? Is your site mobile-friendly? How quickly can users interact with your site when they land on a page? How easily can visitors find what they are looking for on your landing pages? How user-friendly are your landing pages and website overall? These are just some of the aspects we address when working with technical SEO.
SEO is much more than valuable links and well-written content. For your website to perform optimally in relevant searches, its underlying structure also needs to function seamlessly. Technical SEO focuses on reviewing and optimising the entire technical foundation of your website, server and domain.
With technical SEO, you can control which pages on your website search engines and their crawlers can access, making sure they do not waste time indexing pages that should not appear in search results.
Technical SEO also involves improving mobile friendliness, speed and responsiveness – all of which can be optimised. There is much more to address in the technical aspects of SEO, and you will notice a significant return in search results if you prioritise this work. Like many other websites, there are likely some messy or poorly written code hidden away, or unresolved indexing issues, which hinder your visibility in search results.
Technical SEO should therefore be the first priority in your SEO strategy.
Search engines must be able to easily read, understand and index your website. Any obstacles to this will result in immediate penalties from search engines and their crawlers in the form of lower rankings – and this can have a direct impact on your traffic and revenue. Technical SEO creates the optimal conditions for Google to crawl your website.
If you do not establish these optimal conditions, you can produce as much high-quality, well-written content and gain as many valuable links as you like, but it will not truly move the needle for your rankings and visibility.
When relevant pages on your website are fully accessible for Google’s crawlers to index, you create better opportunities for higher organic traffic. Technical SEO is therefore crucial for improving visibility, as it is the clean-up process that makes all other SEO efforts on your website valuable and meaningful.
Technical SEO is a major area within SEO and covers a very broad range of topics, all of which are necessary for optimising your website to satisfy search engines and their crawlers, including:
Responsive design is essential as it creates a flexible user interface. The content of your website adapts to the screen size of the device the visitor is using. When your design is responsive, users can easily interact with your website on mobile, desktop and tablet, increasing the likelihood of a conversion.
Speed is everything when it comes to giving your visitors a positive experience. Google wants to ensure this too. If your website loads slowly, it is not a good experience and will negatively affect your ranking. Speed optimisation includes scaling images and removing unnecessary scripts to improve performance.
When search engines crawl your website, they look for information in the code that explains what each page is about. Structured data can provide search engines with cues, for example by using Schema Markup to indicate that a page is most relevant for Herning in Central Jutland or that a page is a recipe.
There is no way around it: your website must be developed for mobile viewing, as this is where search engines look first. If your website is not designed for mobile, this will be the first thing search engines penalise, resulting in poorer rankings.
Google can read and understand a lot, but it cannot yet see what is in an image. To help Google, you must describe the image in the alt text, briefly stating what the image shows. This enables Google to index the relevant information.
These points are just a selection of the many tasks involved in technical SEO. In addition to the above, you should also work with XML sitemaps, URL structure, HTTPS, broken links, duplicate content, title and meta descriptions and much more, which we are happy to explain further.
To identify the challenges with your website’s technical SEO, we carry out ongoing technical audits and analyse your traffic and keyword position fluctuations. We also make sure to stay up to date with the latest algorithm updates from Google, so we are ready to act as soon as a new algorithm is rolled out, ensuring our previous work is not affected.
By working with us, you can be confident that together we will identify all the issues that make it difficult or impossible for Google and other search engines to crawl and index your website.
Our technical SEO support should be seen as the first step towards optimising your website, opening up greater visibility and delivering higher organic traffic. It is a broad field and requires considerable attention and an expert touch to create the best conditions for your website’s success.
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