WeMarket works both strategically and tactically with Instagram advertising in some of Denmark's most competitive industries.
Reach your customers where they are
When advertising on social media, you naturally need to be present where your target audience is. With nearly 2 million Danish users, Instagram is one of the largest social media platforms in Denmark – so the likelihood of reaching your audience is high. Instagram offers huge potential for engaging with consumers while they are already open to inspiration – but it requires the right approach, ad selection, and setup. At WeMarket, we help a wide range of clients with everything from audience analysis and budget assessments to compelling copy and the ideal creative assets.
Instagram is a major player when it comes to advertising strategies on social media. Instagram is owned by Facebook, which provides several useful synergies that can be implemented in your marketing efforts. Despite the strong links, shared advertising platform, and generally well-functioning synergy, there are important differences between the two social networks. Unlike Facebook, Instagram is primarily a visual platform, designed to inspire users and tell stories through images or video. Ads where text is the main explanatory element – which may work well on Facebook – are less effective on Instagram, especially when it comes to advertising in stories.
With a business profile on Instagram, you can promote posts that you want to reach a wider audience than the algorithms would otherwise allow. It is a smart and highly effective tool, as you can define your audience, budget, business objectives, and much more.
However, to achieve results – and avoid wasting your ad spend – your promotion needs to be set up very precisely. We know exactly how to do this, and we are here to help.
Instagram influencer marketing is a rapidly growing field. If you want to showcase your products to a wider section of your target audience, you can use influencers to help you achieve this.
It is a different form of advertising, but it gives your business the opportunity to reach a much broader audience by selecting the right influencers. At WeMarket, we work with this approach and can ensure that the process is satisfactory for both parties and delivers results.
At WeMarket, we love social media and the opportunities they offer our clients. That is why we have thoroughly explored everything there is to know about Instagram advertising and the dynamics behind it, so we can help you achieve the best possible results from your Instagram campaigns.
To achieve this, we work with you to develop a strategy based on the goals you wish to achieve with your advertising. We then dive into targeting, segmentation, and audience analysis, ensuring your ad is not only highly polished but also reaches users who are likely to be interested in the products or services your business offers. It is a major undertaking – but with us at the helm, you will see strong results.
At WeMarket, we offer businesses a benchmark report that compares their marketing efforts with their key competitors. You decide which competitors we should compare against.
We specialise in selling physical goods online and growing webshops – and now you can benefit from this expertise, even if you’re not already a client.
It’s completely free.
