Take control of your Amazon Seller account with our guide to user permissions, holiday mode, name changes, and account transfers for optimal operation.
Jens Vittrup
Managing an Amazon Seller account requires both attention and structure. Whether you are new to the platform or an experienced seller, the right account management can mean the difference between frustration and success. Many sellers underestimate how important daily account management is, only realising this when faced with issues such as lost access, incorrect settings, or problems with user permissions.
In this guide, we delve into the key aspects of Amazon account management – from user permissions and holiday mode to name changes and account transfers. We will provide you with concrete steps and practical advice to help you optimise your Amazon Seller account and avoid common pitfalls.
As your business on Amazon grows, you will likely need more team members to access your Seller Central account. Amazon allows you to assign specific user permissions, so you can control exactly what each person can see and change.
Amazon’s user permissions system is designed to protect your account while providing flexibility in your daily operations. You can assign different access levels based on the tasks your employees need to perform. For example, your product photographer does not need access to your financial reports, and your finance manager does not need to edit product descriptions.
To add a user to your Amazon Seller account, follow these steps:
The person will receive an email with instructions on how to set up their own access to your account. They will not receive your personal login details, but will create their own login, which is linked to your account with the restrictions you have set.
The different permission levels include:
By assigning specific permissions, you ensure that your team members only have access to the functions relevant to their role, reducing the risk of errors or security issues.
Everyone needs a break from time to time, and fortunately Amazon has a feature that makes it possible to put your business on hold temporarily without negative consequences. Amazon Vacation Mode is a useful feature that allows sellers to suspend their product listings for a period, without it affecting their seller metrics or account history.
When you activate holiday mode, your products are temporarily removed from search results so customers cannot purchase them while you are away. This is especially important for sellers using Fulfilled by Merchant (FBM), as you are responsible for processing and shipping orders yourself.
To activate Amazon Vacation Mode:
It is important to note that vacation mode only affects products you dispatch yourself (FBM). If you use Amazon FBA, your products will still be available for purchase and Amazon will continue to dispatch them, even when vacation mode is enabled. This actually gives FBA sellers a significant advantage, as they can continue to generate sales even when not actively involved in the daily operation.
When you are ready to return to normal operations, simply deactivate vacation mode by following the same path and changing the setting back to “Disabled”. Your products will then be made available again and you can resume normal business operations.
Your seller name on Amazon is an important part of your brand identity on the platform, and there may be times you need to change it – perhaps your company has changed name, you have adjusted your business strategy, or you simply want a more professional or descriptive name.
The question “can you change your Amazon seller name?” often arises among sellers, and the answer is yes, it is possible to change your seller name on Amazon, but the process requires careful consideration and planning.
To change your Amazon seller name, follow these steps:
When you change your seller name, it is important to note that this does not necessarily change the “display name” shown on your product pages and in customers’ order history. To change your display name on Amazon, you need to contact Seller Support directly and request a specific change to your display name.
It is also worth noting that if your seller name change reflects a legal change in your business, Amazon may require additional documentation to confirm the change. This may include:
Consider also that changing your seller name can affect customer trust if they have purchased from you before. If you have built up a positive reputation under your current name, you should weigh up whether the benefits of a name change outweigh the risk of losing recognition from returning customers.
Many sellers ask “can I transfer my Amazon account to someone else?” – for example, when selling the business, changing ownership, or restructuring. Amazon’s official policy on account transfers is quite strict: Amazon Seller accounts are linked to the person or entity that originally created the account, and a direct transfer to an entirely different party is normally not permitted.
However, there are situations where Amazon may allow some form of transfer Amazon seller account, especially in legitimate business cases such as:
If you need to change account holder on Amazon due to one of the above situations, the recommended approach is to contact Amazon Seller Support directly and explain your situation. You will likely be asked to provide extensive documentation proving the legitimate business change.
This documentation may include:
It is important to note that attempting to transfer Amazon account to another person without following Amazon’s official process can result in permanent suspension of the account. Amazon actively monitors accounts for unauthorised transfers, and the consequences can be severe, including loss of selling privileges and withheld funds.
If you are considering selling or transferring your Amazon business, it is highly recommended to seek professional advice from a specialist in Amazon account transfers or a legal expert with experience in the field.
As your business evolves, you may need to update various aspects of your business profile on Amazon. From changing your business name on Amazon Seller Central to updating contact details – it is important to keep this information accurate and up to date.
To change business name on Amazon Seller Central, follow these steps:
When you change business name on Amazon business account, Amazon may require additional verification to confirm that the change is legitimate. This may include submitting updated business documents, tax information, or other forms of official documentation.
It is also possible to change email on Amazon seller account, which may be necessary if you change email provider or restructure your internal communications. To change the primary email address on your account:
In addition to these basic changes, you can also update other important information in your profile, such as:
Always keep your business information updated, as incorrect or outdated details can lead to problems with your account, payment delays, or even account restrictions.
Amazon offers two primary selling plans for sellers: Individual and Professional. Your choice of plan affects your costs, features, and options on the platform. You might start with an Individual plan to test the market but now need to change your selling plan on Amazon to access more tools and features.
The Individual plan is ideal for beginners and casual sellers who sell fewer than 40 units per month. The Professional plan is designed for established sellers with larger sales volumes and the need for advanced tools.
To change to a Professional selling plan on Amazon, follow these steps:
When you switch from Individual to Professional, you gain access to additional features, including:
Conversely, if you switch from Professional to Individual, you will lose access to these features and your account will be charged per item sold instead of a monthly subscription.
It is worth considering your sales volume and business needs before deciding to change your selling plan. The Professional plan can be more cost-effective if you sell more than 40 units per month, as the monthly fee is often lower than the total per-item fees you would pay on an Individual plan.
Amazon regularly requires sellers to confirm their account details to ensure the platform remains safe and reliable for both sellers and customers. This re-verification process can occur for various reasons and at different times during your seller journey.
Situations where you may be asked to re-verify your Amazon seller account include:
When Amazon asks you to re-verify your account, you will typically receive an email or a message in Seller Central. It is crucial to respond quickly to these requests, as failure to do so may result in restrictions on your account or even suspension.
The re-verification process may involve different types of verification, depending on the reason for the request:
To make the re-verification process as smooth as possible, it is a good idea to have all your documents digitally organised and up to date. This includes personal identification documents, business documents, bank details, and proof of address.
If you have difficulty completing the re-verification process, or if you believe the request is unwarranted, you can contact Amazon Seller Support for assistance. They can provide more specific guidance based on your situation.
There may be various reasons why you are considering closing your Amazon Seller account – perhaps you have decided to move your business to another platform, you are winding down your company, or Amazon may no longer fit your business model. Whatever the reason, it is important to follow the correct procedure to close Amazon seller account.
Before you decide to stop selling on Amazon, consider the following:
Once you have addressed the above, follow these steps to close your account:
After requesting to close your account, Amazon will typically keep it active for a further 90 days to ensure all outstanding obligations can be fulfilled. During this period, you can still log in and view your account history, but you can no longer sell products.
It is important to note that when you close your Amazon Seller account, the action is permanent, and you cannot reopen the same account. If you decide to sell on Amazon again in the future, you will need to create a completely new account.
If you are unsure whether to close your account, you can consult with Amazon experts to explore alternative options, such as putting your account in vacation mode temporarily or downgrading to an Individual plan to reduce costs.
As your Amazon business grows, you will likely need to give others access to your Seller Central account – whether they are team members, virtual assistants, consultants, or external agencies. Knowing how to give someone access to my Amazon account securely is crucial for protecting your business while enabling effective teamwork.
Amazon’s user permissions system allows you to assign specific access levels to different users without sharing your primary account credentials. This is not only more secure but also allows you to track who makes which changes on your account.
To add a user to your Amazon Seller account, follow this detailed process:
When you invite a user, you have the option to assign different access levels based on their role and responsibility. The main access levels include:
For each main category, you can further customise which specific actions the user can perform. For example, you can grant someone access to view inventory levels but not change prices, or allow them to respond to customer enquiries without handling refunds.
It is important to regularly review and update user permissions on your Amazon account, especially when team members leave the company or change roles. As a safety measure, you should immediately revoke access for anyone who no longer needs it, and regularly update the password for your primary administrator account.
To manage Amazon Seller account effectively is not just an administrative task – it is a crucial part of your business strategy on Amazon. Regular maintenance and proactive account management can help you avoid problems, maximise opportunities, and ensure your business remains compliant with Amazon’s rules and policies.
Here are some best practices for managing Amazon Seller account to help you maintain a healthy and profitable presence on Amazon:
In addition to these regular checks, there are several areas of your account that require special attention:
Many professional Amazon sellers also use automation tools and work with specialised Amazon agencies to assist with account management, especially as their business grows. These experts can provide valuable insights, help navigate complex issues, and identify optimisation opportunities you may not be aware of.
Changing your store name on Amazon is more than just an administrative task – it is a strategic decision that can affect how customers perceive your brand and how easily they can find your products. Before you decide to change store name on Amazon, there are several factors to consider.
First and foremost, you should understand the differences between the various name types on Amazon:
To change store name on Amazon, follow these steps:
When you consider change seller on Amazon by changing your store name, you should think about these strategic aspects:
After you have changed your store name, it may take up to 24-48 hours before the change is visible across the Amazon platform. In some cases, Amazon may require additional verification before approving the change, especially if the new name contains protected terms or trademarks.
Remember also to update your store name in other relevant areas, such as your customer service email signature, product inserts, and any marketing outside Amazon, to ensure a consistent customer experience across all touchpoints.
Effectively managing your Amazon Seller account requires a combination of technical knowledge, strategic thinking, and ongoing attention. From managing user permissions and activating vacation mode to changing your store name or closing your account – every action has its specific procedures and considerations.
To ensure long-term success on Amazon, you should:
Many professional Amazon sellers find it valuable to work with specialised Amazon consultants or agencies who can assist with everything from daily account administration to strategic planning and growth.
Wherever you are in your Amazon journey, effective account management is the foundation of a successful and sustainable business on the platform. By following best practices and keeping your account well-configured and up to date, you can focus on what really matters: developing great products and delivering an outstanding customer experience.
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